Using Audio To Enhance Your Church Website

You have your website and it’s good. You’ve figured out your audience, streamlined the design and everything flows exactly as you want it. But while all those words are accurate, they’re not very personal. There is no ‘warm and fuzzy.’

One way to increase the personal touch you provide your audience is through an audio message. Your web presence is the first impression many people have of who you are. You need to consider that when thinking about having static text. It is less personal. Hearing your voice or the voice of a respected member of your ministry would add not only warmth but value to the reader’s experience with your ministry.

The message doesn’t have to be long and drawn out. It can be as simple as a hello from the pastor or ministry leader, welcoming the visitor to the site. You might even consider having audio testimonials from members of your church or ministry in their own words about who you are and what you do. Announce a new ministry opportunity or even an upcoming event with audio. The ideas are limitless!

We recognize that your goal is to serve the world for Christ. Whatever form that takes, your goal is to bring more people to share your gifts and serve a growing number of people. Explaining who you are and what you do may be easier in an audio format than in writing it down in words. Your passion will come through much clearer in the sound than it might in basic written text.

Audio is a unique way to reach your audience that many organizations are currently not using. It’s moving from a ‘nice-to-have’ to something of extra value. As a welcome message, it draws people in further. When used in explaining detail, it’s a value to the mobile population. And at all times it’s another way to make your ministry or church more unique and offers a personal touch that text alone cannot convey.

Katalyst Solutions has customers that have successfully placed audio messages on their website. There has been a lot of good feedback about how well that’s working. If audio messages are something you are considering, or you’d just like more information, please contact us via email or call us at 1-800-686-5385. We’ll help you get started!

Traci Riley has worked in marketing in the technology industry for 8 years. She spends her days with Katalyst Solutions researching and writing to be a ‘katalyst for your online success.’