ResultsKatalyst is a monthly newsletter designed to help you improve your online marketing, maximize the use of your website, and provide other helpful tips and suggestions for your online marketing efforts for your church or ministry. We would love to hear from you with any feedbacks, suggestions, or ideas for topics that you would like for us to cover: ResultsKatalyst Feedback.
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Welcome to the 4th edition of the ResultsKatalyst newsletter from Katalyst Solutions. We are excited that the fall is here! That brings lots of football, kids back in school, and a chance to get back into the swing of things.
This month, we're continuing our Web Marketing series and looking at Streamline Your Design and exploring a few of the important components of good design! Traci is bringing us some tips on Taking Great Photos and we have a guest article from Robert Showers who explains the importance of registering your Trademark or Service Mark. Finally, we have a quick look at one of those topics that are so easily overlooked but are very important for your online security: Passwords!
Thanks, and as always, we would love your feedback and suggestions.
Don Cranford
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We’ve taken some time over the last few months exploring what critical areas can make your website a more vital asset to the success of your church or ministry. In July we began by determining goals and understanding your audience. August brought us the opportunity to look into creating content that would move your audience to understanding and action. So this month we decided that the next step would be to address some of the design elements of your church website.
It’s easy to think of design as just the “pretty” part of your website. But it really is so much more. Design includes everything you see. It’s the navigation, the pictures and it’s the unused space. It’s figuring out how to take your goals, audience and text and make it all work together in a visually pleasing and beneficial manner.
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Whether you’re on vacation, celebrating a special occasion or taking photographs for an event at your church, we’ve all had those pictures that don’t come out quite as we had imagined. And then along came digital technology that provided us the ability to see our pictured subject immediately after snapping the photo. Don’t like it…Delete it.
But do you find that you still have to take a shot over and over because it’s not quite right? Producing great pictures can be much less problematic if you have some very basic tips in mind when you are honing in on a subject.
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Whether a non-profit or a for-profit organization, the grief and aggravation that come when another entity adopts its trademark or service in connection with the same or similar goods or services is the same. Organizations spend large sums of money to create logos and marketing plans to come up with a mark in which they will use as their brand or source identifier in the marketplace. If another organization begins using the same or similar mark with the same services in the same field, then your investment and goodwill associated with the mark will be severely diminished. The confusion generated can cause great damage to your organization’s goodwill and can cost thousands to resolve.
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Let’s be honest. Passwords are just plain annoying, a necessary evil as some would say. Unfortunately, they are the first line of defense that we have to protect ourselves from hackers and others who have ill intentions. If a hacker cracks your password, he or she can wreak all kinds of havoc, from defacing your website, to accessing your bank accounts, or even using your information to set up new credit card accounts or apply for loans.
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